Sponsorships are a valuable part of Standard Bank's social responsibility and marketing communication strategy.
Sponsorships are an integral part of the Bank’s social responsibility as well as our business and communication strategies.
Sponsorships are essential in building our brand and creating relevance in the markets in which we operate by providing the right platform to engage with our stakeholders.
The promotion of arts and culture has been one of the priorities of Standard Bank’s sponsorship strategy for several years. In line with our brand, our culture and our values, this strategy is characterised by consistency and continuity in artistic and cultural commitments.
Standard Bank has been recognised as a leading sponsor of the arts for many years. As a proud sponsor and active supporter of the arts for more than three decades, Standard Bank has made a significant contribution to the process of helping to mould a unique cultural identity for the African continent.
The ultimate aim of our arts sponsorship programme is to nurture and promote the development of both the visual and performing arts on the continent, encouraging engagement and social interaction.
Over the past years, Standard Bank Mauritius has sponsored various initiatives in Arts & Culture namely: A program of artist-in-residence in the field of visual arts with ParTage, partnered with Institut Français in cross-cultural exchanges through a series of conferences with prestigious guests speaking on several insightful cultural themes and Standard Bank & IFM Jazz Series – ‘Blues dan Jazz’ for couple of years.
Standard Bank is a proud sponsor of leading and innovative sporting initiatives. Over the years, our contribution to the development of sporting programmes within the growing markets that we operate in has significantly helped elevate the role of sports in Africa's growth story.
Our 155 years of experience has allowed us to use our expertise and knowledge of the continent and share it with communities. We believe that our greatest contribution is to share what we've learned as we tell our story of how we see Africa moving forward.
In Mauritius, the sport initiatives we have supported are Cycling, Mauritius Golf Open and the Indian Ocean Triathlon and recently the Royal Raid trail.