Sponsorships are an integral part of Standard Bank Group's social responsibility and communication strategies. Sponsorships are essential in building our brand and creating relevance in the markets in which we operate by providing the right platform to engage with our customers and stakeholders. We have been a leading sponsor of the arts and sport for many years.
Standard Bank Championship 2014
Since 2009, the Standard Bank Mauritius Open has been among the most prestigious golf competitions in Mauritius. Over the years, the event has hosted top pros from the European Tour, Senior Tour, Challenge Tour, Sunshine Tour and Ladies Tour. This year, the Standard Bank Mauritius Open spreads its wings to the African golf scene through the Standard Bank Regional Golf Series and will culminate in the Standard Bank Championship.
The tournament is open to amateurs as well as pros from the European Tour, Senior Tour and Sunshine Tour. Our clients who qualify through the Standard Bank Regional Golf Series are guaranteed an invitation. This event takes place in October 2014 on the iconic Ile-aux-Cerfs Golf Course, one of the most spectacular golf courses in the world.
Standard Bank Group has been a leading supporter and sponsor of the arts in Africa for more than three decades. The aim of the Group’s arts sponsorship programme is to nurture and promote the development of both visual and performing arts in the countries in which it operates.
Visual arts have a predominant position in the Group’s art sponsorship programme with interest in visual arts going back to the 1960s. The Group’s art collection now includes more than 1 000 works by African artists.
La Belle Peinture 2
In line with the Group’s sponsorship strategy, we are proud to have been one of the main sponsors of La Belle Peinture 2 (The Beautiful Painting) international contemporary art exhibition. This exhibition showcased the works of more than 75 artists from several countries such as France, South Africa, Zimbabwe, Madagascar, DRC, Cameroon and Reunion Island. La Belle Peinture 2 is a unique dialogue between artists of different cultures, ages and horizons. This exhibition has been shown in Ankara and Istanbul in Turkey, Bratislava in Slovenia, Nantes in France and plans to move to Johannesburg, Los Angeles and Seoul in the future.
Ernest Wiehe Jazz Festival
The Group’s involvement in jazz started in 1997 and it has been involved in the Grahamstown National Arts Festival and the Standard Bank Young Artist Award. The Group supports the Joy of Jazz Festival in Johannesburg and in Mauritius was one of the proud sponsors of the 2nd edition of the Ernest Wiehe Jazz Festival (EWJF), which was held in September 2013.
The EWJF has been set up to celebrate the memory of Ernest Wiehe, one of the greatest musicians to grace our land, and his contribution to the development of the local jazz scene. The 2014 line-up includes various talented local and international artists such as Ernest Wiehe Mega Octet from Mauritius and Francois Jeanneau, Mark Fransmann Quartet from South Africa among others.
Societe Musicale de l’Ile Maurice - Musical recital
We supported the Societe Musicale de l’Ile Maurice in organising a classical music recital with Juliette Mandine, Niels Hoyrup, and Olivier Drouadaine from Reunion Island. The recital was held in October 2013.